Privacy Policy for The Pool Squad
Effective Date: 1 December 2024
The Pool Squad (“we”, “our”, “us”) is committed to protecting and respecting your privacy. This policy outlines how we collect, use, and protect your personal data when you use our website, www.thepoolsquad.co.uk, and purchase from our online shop.
For any questions or concerns, please contact us at info@thepoolsquad.co.uk.
1. Information We Collect
We collect the following types of personal data:
1.1 Information You Provide
- Name, address, email address, and phone number when you create an account or place an order.
- Payment details, which are processed securely through third-party payment gateways.
- Correspondence through emails or customer service inquiries.
1.2 Information We Collect Automatically
- Google Analytics: We use Google Analytics to collect information about how visitors interact with our website, including:
- IP addresses (anonymised where required).
- Pages visited, time spent, and interaction data.
- Device type, operating system, and browser.
- Cookies and similar tracking technologies to enhance your browsing experience.
1.3 Information from Third Parties
- Payment processors or delivery services may share information necessary to fulfill your order.
2. How We Use Your Information
We use your data for the following purposes:
2.1 To Process Orders and Provide Services
- Fulfill your orders and manage your account.
- Process payments securely and deliver purchased products.
2.2 To Improve Our Website and Services
- Analyse website traffic and user behaviour using Google Analytics.
- Optimise the functionality and user experience of our website.
2.3 Marketing and Communication
- Send updates about your orders, promotions, and new products (if you have opted in).
- Manage your communication preferences effectively.
3. Legal Bases for Processing Your Data
We process your data based on the following legal grounds:
- Contractual Necessity: To fulfill your orders and provide requested services.
- Consent: For email marketing and cookies where explicit consent is required.
- Legitimate Interests: To improve our website, ensure security, and understand customer preferences.
- Legal Obligation: To comply with legal requirements such as tax reporting.
4. Sharing Your Information
We do not sell or share your data with third parties for their marketing purposes. However, we may share your information with:
- Service Providers: Payment gateways, delivery couriers, and website hosting services.
- Analytics Tools: Google Analytics for monitoring website traffic and performance.
- Legal Authorities: If required by law or to protect our legal rights.
5. Cookies and Tracking Technologies
We use cookies to:
- Remember your preferences and shopping cart.
- Provide personalised experiences.
- Track website performance via Google Analytics.
You can manage cookies through your browser settings. For more details, refer to our Cookie Policy (below).
6. Data Retention
We retain your data only as long as necessary for the purposes outlined above:
- Customer account information: Retained until account deletion or as required by law.
- Order details: Retained for 6 years for tax and legal obligations.
- Analytics data: Retained as per Google Analytics data retention policies.
7. Your Rights
Under the GDPR, you have the right to:
- Access your personal data.
- Correct inaccurate or incomplete information.
- Request data deletion (subject to legal or contractual limitations).
- Restrict or object to data processing in certain circumstances.
- Request data portability for transferring your data.
To exercise these rights, email us at info@thepoolsquad.co.uk.
8. Data Security
We implement strict security measures to protect your personal data:
- Encryption of sensitive data, such as payment details.
- Regular monitoring for potential vulnerabilities.
- Access control to ensure only authorised personnel handle your data.
9. Third-Party Links
Our website may contain links to external websites. We are not responsible for their privacy policies.
10. Changes to This Policy
We may update this policy from time to time. Changes will be posted on our website, and significant updates will be communicated via email where appropriate.
11. Contact Us
If you have any questions, complaints, or requests about this Privacy Policy, please contact us:
Email: info@thepoolsquad.co.uk